ABC#7 Networking & Art of Persuasion – Effective Communication



Date: 27th June 2017

Time: 7.00pm – 10:00pm

Place: De Serre, Antwerpen, Belgium


A crucial part of being an effective leader is the ability to persuade your team to take certain actions or accept executive decisions, even if they’re controversial. And as more and more millennials join the workforce, mastering the art of persuasion will become even more indispensable. This younger generation has been brought up to question everything — even (and perhaps especially) authority figures. In the workplace, millennials will give respect to authority figures, but only if they feel like they deserve it, not because of a perceived higher rank. Many leaders, however, regard the “art of persuasion” as a difficult skill set to master — but it doesn’t have to be!

But contrary to popular belief, the author asserts, persuasion is not the same as selling an idea or convincing opponents to see things your way. It is instead a process of learning from others and negotiating a shared solution. To that end, persuasion consists of four essential elements: (a) establishing credibility, (b) framing to find common ground, (c) providing vivid evidence, and (d) connecting emotionally.

Credibility grows, out of two sources: expertise and relationships. The former is a function of product or process knowledge and the latter a history of listening to and working in the best interest of others. But even if a persuader’s credibility is high, his position must make sense–even more, it must appeal–to the audience. Therefore, a persuader must frame his position to illuminate its benefits to everyone who will feel its impact. Persuasion then becomes a matter of presenting evidence.

In this event, we will go into in-depth about the art of persuasion & effective communication.





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